Refine & Refresh:
Under The Table
After 3 years in business, Les Bore was looking to refine and elevate his marketing for Under The Table. Once a new strategic direction and plan was in place, the craftsman decided it was time to update his website with a aesthetically pleasing design that reinforced his brand message, while reflecting his target market.
Working collaboratively we helped Les refine his marketing direction and re-fresh, not only his website but also his brand.
We were delighted to meet Les, a designer and craftsman who creates unique pieces of furniture from native timbers, particularly ancient swamp kauri. His business was struggling to scale with a lack of direction, and needed help to refine and refresh.
With the backing of Māori Business Response Tāpoi, Les was able to approach TopGate Marketing to assist with the creation of a Marketing Strategy, brand and website re-design to better reflect and communicate with his target customers.
Crafting marketing that let business, talent & personality shine through.
The process began by understanding the business’ pain points and core objectives. Together we created a powerful marketing strategy that works against those challenges in order to achieve the business goals – focusing on all aspects of the customer journey, including awareness, consideration, conversion and loyalty.
Having completed the strategic plan for Les, we were ready to take the next step together with a website re-design that offered a premium user experience, aesthetically pleasing design and search engine optimisation to improve the business discoverability, while complying with Google’s core web vitals. But first, came the branding.
Les was ready to redefine his brand, and it was time to take a serious look at who he was and how he wanted to be seen by the world. The build began with Les’ core messaging and mission statement. With those elements in place, it was easy for us to craft a proper and effective messaging strategy that we were able to reinforce with visual brand elements that matched the new brand personality and core values.
With a new strategy and brand in place, Les needed a strong, visually pleasing website to reflect who his business is and what he stands for. We felt it was important that the website be clean, modern and above all – honest. We wanted Les’ personality to shine through and for people to feel like he was just a person like them, but who is also clearly a talented craftsman.
Our goals were to build brand trust and show people what it’s like working with Les through testimonials, humanising his image with real-world images, generating leads and making it easy for him to communicate with them through several different options on the website.
Before & After
Under The Table, now have a website that compliments their brands core messaging and strategic direction with:
- Clear calls-to-action
- Simple navigation
- Modern and clean aesthetic
- Defined visual branding
- Creative & compelling copy