Purely Northland provides curated gift boxes showcasing Northland’s finest artisan products.
After working together on her existing business, Nicola called on us again to support her new venture – Purely Northland gift boxes.
With a focus on delivering the best Northland products direct to peoples doors, the business had developed a strong product and brand plan – but was needing advice and support with marketing planning and launch to market implementation.
We were happy to provide key planning and strategic direction to support the business through its early stages.
Discussing and mapping out brand and product positioning and pricing tiers, along with communication and distribution plans – creating a clear direction to launch and grow!
We planned and built out a multi-channel digital marketing campaign to support the business launch to market here in New Zealand.
With creative collateral and messaging built out for Facebook and Instagram, with supporting cross platform digital advertising campaigns implemented to optimize the businesses eCommerce execution.
Throughout the campaigns we nurtured the strong brand positioning and story whilst implementing leading digital functionality behind the scenes.
A focused social content plan was designed and managed – showcasing the businesses core products and highlighting the stories behind the unique Northland brands and suppliers.
Social content leveraged the businesses Facebook Shop with integrations and data feeding back to the multi-channel marketing activities.
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