Combine a talented graphic designer with quality New Zealand Steel and the art you can create is limitless!
Helen and Marty took the huge leap to launch their new metal art business during lockdown in 2020.
With a clear focus on the great product that they wanted to deliver – they needed support making it happen!
A new to market brand, with online only sales and increasing competition gave us a real challenge – but one we tackled and conquered with huge success.
With any new business, reviewing and aligning the strategic marketing direction – before launch is key!
Together we worked through a number of scenarios for the business brand, channel plans, eCommerce execution and marketing campaign focus.
As the business has expanded we have continued to support Marty and Helen with strategic advice and guidance supporting public relations, advertising, events and wholesale distribution.
With a wide design suite and fabulous creative assets the Custom Metal Art business was built for social media platforms.
Planning and managing social media content across Facebook and Instagram the business now has a loyal and wide reach across the country – with smart eCommerce shopping integrations.
Keeping customers up to date with all of the latest designs and innovation coming from the Custom metal Art hub!
We manage both the planning, creative and execution of email marketing campaigns to nurture customer engagement and drive brand recognition.
With an eCommerce these campaigns are all about showing the great product range on offer and encouraging online purchases.
Innovative and creative new products demand a strong digital campaign presence.
Planning and managing key advertising campaigns across multiple online platforms has been a key strategic tool for the Custom Metal Business. Allowing them to reach and delight new customers across multiple regions.
Our support has spanned, Facebook, Instagram, Google Adwords , Google Shopping and LinkedIn.
Talk to us today.