A Clear Direction:
Maunsell Whānau Haka Tutors

With Northland Māori business, Maunsell Whānau Haka Tutors heading into an exciting phase with growing demand for its services, TopGate Marketing provided a clear marketing strategy that offered alignment of key marketing assets to support growth and continuity. 

Northland Business
New Website Haka Tutors
With strong business growth, the Maunsell Whānau needed guidance to attract new clients outside of the classroom.

The Maunsell Whānau had recently joined together to build a business where they were able to offer a combined experience and skillset in tutoring and teaching of Māori culture. The business growth was building quickly and the team kept busy delivering programs – mainly within school and education settings.

As with any business growth came opportunity. The business wanted to develop further services outside of school settings – offering more condensed Wānanga courses via new channels and mediums. However, positioning and marketing themselves was challenging, which is where TopGate stepped in.

Articulating vision, brand and key activities, while aligning them with business goals.

1

Customer Alignment

We advised our client on the best ways to communicate with their target market for a their new service offerings, including developing customer segmentation profiles, identifying new customers in these segments, and advising the best methods of marketing to them.

2

Marketing strategy

Our team of marketing strategists worked together to develop a comprehensive marketing strategy that aligned business goals with clear marketing activities across different channels of communication.

3

Website Design

From concept through to launch, we designed a new service driven website that was easy to use, attractive and user-friendly. Providing a new visual representation of the business and its values as well as a vital tool for marketing moving forward.