Strategy Creation & Website Design:
The Kaeo Bread Company
Creating a custom marketing strategy paired with a bespoke website design to take this Northland business from A to B, it has been a pleasure working with Aaron & Serena to bring their vision to life.
Purchasing a wholesale bakery business in Kaeo with no prior baking experience, Serena & Aaron had an outlook that the first year would likely be filled with training & establishing their knowledge.
As it would happen, they quickly passed this stage – feeling confident and ready to engage in focused expansion and growth strategies. While both were really enjoying working in the new business, it was taking up more time than planned, with a constant flow of ‘to-do’s’, every day.
Operating on a wholesale basis producing wood fired oven baked goods, the business had a steady retail customer base – both locally in The Far North and via Farro Fresh in Auckland. There were some existing pain points and challenges that Serena and Arron were wanting to address, including production capacities, pricing alignment and distribution channel focus. The business was also ready to increase to more retail accounts with a focus on Northland first for both freight efficiencies and brand establishment.
Providing tailored strategies and resources to launch into the New Zealand market.
1
Custom marketing strategy
Our team of trained and experienced professionals helped guide Thebasicb into the market with a clear and actionable go-to-market strategy. which focused on leveraging various channels and planforms to help the brand reach its full potential.
2
Branding Development
Combining strategy, design and language, we created a strong and sustainable brand for Thebasicb with clear guidelines and continuity across all assets including social media, printed collateral, and email marketing.
3
E-Commerce Web Design
With a clear brand in place, we built an e-commerce website designed for search engines so customers can find thebasicb when they're searching for the products they offer - driving customers through the sales funnel.
Combining our experience, creativity and dedication with Megan’s, we developed a successful go-to-market strategy that provided a clear roadmap for navigating product pricing, target customers, key value propositions and how to leverage them with key channels and platforms.
Launching the Kerikeri based company to market entailed creating a strong website that was attractive to target consumers and integrated with e-commerce functionality for a simple online sale experience. Before the website however, came the brand-development. Our team of designers, developers and copywriters collaborated with Megan to determine the best design for her brand. We provided Megan with clear guidance on every aspect of her brand from colour scheme, fonts and logo design, to formatting and photography choices. With clear guidelines in place, it was simple for Megan to implement a strong visual brand with clear continuity across key channels, which was key for creating recognition and trust for her new business.
Once launched, TopGate Marketing are please to continue supporting thebasicb as the company grows.
Abbey & her team did more than deliver, they made everything so easy and took my initial thoughts and ideas and turned them into magic.
I am so happy with my logo and website and the service provided by TopGate Marketing, all the assets delivered really represent me and my brand so well. I have had so much great feedback on the website, and had my first cold customer enquiry from the website 4 days after launching.
I highly recommend TopGate Marketing to all other businesses with any marketing needs, and they will continue to be my go to.
