LM Plasterers have been providing expert plastering services for over 25 years.
When we first talked to Sharee and Les they were transitioning their business from Auckland to their home in the Far North.
They had built up a great reputation in Auckland, but felt they were almost starting from scratch within a new region.
They were wanting to quickly raise awareness of their trade services across both residential and commercial channels.
We began by creating a personalised marketing plan.
Identifying their Northland based target customers, defining the business’s goals & objectives and aligning their key value propositions.
This directed us to build out a clear business brand and a prioritized marketing activity plan to establish their profile and raise awareness of their services.
With a clear roadmap for their marketing we jumped into upskilling the business with digital training and guidance.
We shared a range of guidance via 1-2-1 sessions, on what makes an effective website, how to create a simple social media plan to suit their business, best practice on social media management and how to improve their share of voice online via Google.
Wanting to launch into the new region with their best foot forward the business also tasked us with refreshing their existing logo.
We worked on modernizing and simplifying the design, delivering a new logo, colour and font suites along with a simple brand guideline.
We loved working with Abbey from TopGate Marketing.
We found her easy to communicate with, she gave great advice and we got excellent results. We would highly recommend her to anyone looking to increase their business profile.
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